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Matter CC 25-052

Berryessa Flea Market Status Report.

Economic Development Community & Economic Development Committee (CED) Agenda Ready Introduced 04 Mar 2025
4 Documents on file 10.4 MB · 4 extracted · 4 AI summaries
File
CC 25-052
Type
Reports to Committee
Status
Agenda Ready
Requester
Office of Economic Development
Introduced
04 Mar 2025
Last synced
12 Jun 2026 · 20:19

The papers

01 271 KB

Memorandum

271 KB Extracted AI Summary
file 50a861f2-f387-4869-a04d-53ada380fa84.pdf sha 0a22b0caea7e source unavailable

Official source link unavailable. The file was imported, but the current source metadata does not include a public document URL.

Generated summary AI-assisted

The memorandum provides an update on the redevelopment of the Berryessa Flea Market, including the status of the Flea Market Advisory Group, the Vendor Transition Fund, and the Flea Market Owner’s Quarterly Report from January 2025. It outlines the history of the Flea Market, its economic and cultural significance, and the measures taken to support vendors during redevelopment. Key findings from various studies are summarized, highlighting the market's impact and the challenges of relocating it. The memorandum also details the Vendor Transition Fund and the support provided to vendors through a business transition program.

Key points
  • The Berryessa Flea Market has been an important economic and cultural anchor for over 65 years.
  • The San José City Council approved the rezoning project in June 2021 to accommodate residential and commercial development.
  • A Vendor Transition Fund totaling $7.5 million has been established to assist vendors during the transition.
  • The Flea Market Advisory Group has been formed to provide vendor input and recommendations for the transition process.
  • Three studies were conducted to assess the economic and cultural impact, market operations, and alternative site assessments for the Flea Market.
  • The memorandum outlines significant challenges in relocating the Flea Market, including high costs and site limitations.
  • Mission Asset Fund has been engaged to provide technical assistance and support to vendors.
Limitations
  • The document contains unresolved placeholders such as the date and specific funding timelines.
  • Some sections of the text were truncated, leading to incomplete information.

Generated for convenience from extracted text using AI. Review the official source document before relying on this summary.

Extracted text preview · 20,224 chars
COMMITTEE AGENDA: ITEM: TO: COMMUNITY AND ECONOMIC DEVELOPMENT COMMITTEE SUBJECT: Berryessa Flea Market Update Approved 3/24/25 (d)2 FROM: Nanci Klein DATE: Date March 10, 2025 3/14/25 RECOMMENDATION Accept the status report on the redevelopment of the Berryessa Flea Market, as well as the Flea Market Advisory Group, Vendor Transition Fund, and the Flea Market Owner’s Quarterly Report from January 2025. BACKGROUND On June 29, 2021, the San José City Council approved the San José Flea Market (Flea Market) Southside Rezoning Project (Ordinance No. 30646), rezoning the site at Berryessa and North King Road to accommodate up to 3,450 residential units, 3.4 million square feet of commercial space, as well as public plazas, parks, trails, and open spaces. The Flea Market has been an important economic and cultural anchor for San José and the region for more than 65 years. As part of City Council’s approval of the rezoning effort in 2021, the Council found that the Flea Market “provide(s) employment and a livelihood for underrepresented and vulnerable communities…” The Flea Market has created a significant number of sustainable businesses over the decades, supporting the culture of...
02 8.93 MB

Attachment A

8.93 MB Extracted AI Summary
file dc386f00-5a28-43fb-aad8-8ed15ab55667.pdf sha 9ff049773a58 source unavailable

Official source link unavailable. The file was imported, but the current source metadata does not include a public document URL.

Generated summary AI-assisted

The source text indicates this attachment appears to be a draft document.

This document is a report on the Mission Asset Fund's business development and support for the Berryessa Flea Market vendor community, detailing activities and progress as of March 11, 2025. It includes metrics on outreach, engagement, loan applications, and future plans for vendor support.

Key points
  • Total touchpoints: 3,795, including campaign engagement and 1:1 support sessions.
  • Outreach events: 1 actual event in February 2025 against a goal of 65.
  • Loan applications: 4 received, all under review, with an average loan amount of $2,481.
  • Total loan volume: $131,500 with various statuses on loan repayment.
  • Upcoming events include a FinEd workshop and booth-to-booth outreach.
Limitations
  • The document contains placeholders for some metrics and goals that are not filled in.
  • Specific dates for future events are not provided.
  • The report appears to be a draft as it includes incomplete sections.

Generated for convenience from extracted text using AI. Review the official source document before relying on this summary.

Extracted text preview · 2,259 chars
Attachment A: Mission Asset Fund Report Business Development & Support for Berryessa Flea Market Vendor Community Monthly Check-In: March 11, 2025 Agenda 1. Touchpoints & Progress 2. Looking Ahead Touchpoints & Progress Touchpoints (program to date) 3,795 1,035 Total Touchpoints Campaign Engagement Includes group events, tabling, 1:1 support, etc. Includes printed and digital materials. 881 187 Event Reach Vendor Leads Includes group events, tabling, 1:1 support, etc. Includes list of vendors who provide contact information. Other 25% Language Preference English 12% 155 1,537 1:1 Support Sessions Berryessa Pageviews Includes 1:1 TA support and post-event follow-up. Includes Berryessa total pageviews. Spanish 62% Outreach & engagement (program to date) # Outreach events February 2025 Actual Goal (Apr’23-Feb’25) (Apr‘23-Mar ’25) 1 65 - 100% Group Events Goal = 210 # Outreach attendees 42 267 210 # 1:1 TA events 4 178 - # 1:1 TA attendees 4 104 90 100% # Group TA events 2 94 - 1:1 TA Events Goal = 90 # Group TA attendees 0 165 - Loan enrollment (program to date) February 2025 # Total loan applications received 4 # Total loan apps under review 4 # Loan applications rejected # Loan...
03 241 KB

Attachment B

241 KB Extracted AI Summary
file eff9419a-5365-4c04-a874-b71f59461262.pdf sha 075e3bbfec2c source unavailable

Official source link unavailable. The file was imported, but the current source metadata does not include a public document URL.

Generated summary AI-assisted

This document is a quarterly status report on construction activities related to the Flea Market, covering the period from October 1, 2024, to December 31, 2024. It outlines planning and permitting activities, noting that the land owner withdrew certain permits and is no longer pursuing a Builders Remedy application. There are no current building, grading, demolition, or utility permits filed or pending. The earliest date to issue a 1-year closure notification to vendors is July 1, 2025. During this period, no vendors were relocated or displaced, but one vendor was terminated for violating the license agreement.

Key points
  • Report covers construction activities from October 1, 2024, to December 31, 2024.
  • Land owner withdrew Master Planned Development Permit and Tentative Map.
  • No current building, grading, demolition, or utility permits filed or pending.
  • Earliest date to issue 1-year closure notification to vendors is July 1, 2025.
  • No vendors were relocated or displaced; one vendor was terminated for violations.

Generated for convenience from extracted text using AI. Review the official source document before relying on this summary.

Extracted text preview · 2,396 chars
Attachment B: Flea Market Property Owner Quarterly Report – January 2025 1590 Berryessa Road, San Jose, CA 95133—1003 • (408) 453—1110 Fax (408) 437—9011 DATE: January 9, 2025 Memorandum TO: PBCE Director Chris Burton & Community and Economic Development Committee FROM: Royce Suba - General Counsel, The Flea Market, Inc. SUBJECT: PDC17-051-Quarterly Status Report of Construction Activities (10/1/24 -12/31/24) This Report is submitted in conformance with "Additional Condition b." of PDC 17-051, which requires a summary of construction planning and permitting activities that may result in construction impacts to the existing Flea Market operations. The Report will specify whether any Flea Market vendors have been displaced, relocated, or terminated. This Report covers the period of October 1, 2024 to December 31, 2024: PLANNING & PERMITTING FOR FUTURE DEVELOPMENT: Planning Entitlements: The land owner withdrew Master Planned Development Permit (PD21-018) and a Tentative Map (T21-041). The land owner submitted an SB330 Preliminary Review – Builders Remedy application to revise the land uses and housing types within the Project. The land owner has now indicated they will no longer...
04 963 KB

Presentation

963 KB Extracted AI Summary
file f0ef4d46-255b-4920-9053-1ce3537c97f2.pdf sha 3333d67c9ed1 source unavailable

Official source link unavailable. The file was imported, but the current source metadata does not include a public document URL.

Generated summary AI-assisted

The source text indicates this attachment appears to be a draft document.

The Berryessa Flea Market Status Report provides an update on the market's economic impact, vendor support initiatives, and potential redevelopment plans. It highlights the market's significance as a major economic hub, attracting between 836,000 to 1.7 million visitors annually and generating substantial sales. The report outlines various outreach efforts to support vendors, including partnerships with local nonprofits. It also assesses alternative sites for potential relocation and discusses challenges related to redevelopment. The next status report is anticipated in June 2025.

Key points
  • Berryessa Flea Market attracts 836K-1.7M visitors annually and generates $20M-$40M in sales.
  • Supports over 1,000 jobs and facilitates the incubation of successful businesses.
  • Vendor support includes outreach events, technical assistance, and financial services from Mission Asset Fund.
  • Eight alternative sites for relocation were analyzed, with challenges identified for the most viable options.
  • The property owner will issue a one-year notice of closure no earlier than July 1, 2025.
  • The next Property Owner Status Report is expected in June 2025.
Limitations
  • The document appears to be a draft.
  • Specific dates and outcomes related to the redevelopment proposal are not provided.
  • Some financial figures and contributions are mentioned without context or clarity on their implications.

Generated for convenience from extracted text using AI. Review the official source document before relying on this summary.

Extracted text preview · 4,665 chars
Berryessa Flea Market Status Report Community & Economic Development Committee March 24, 2025 Item d(2) Office of Economic Development and Cultural Affairs: Nanci Klein, Director Blage Zelalich, Deputy Director Nathan Donato-Weinstein, Downtown Manager Jessica Munoz, East Side Economic Coordinator Background: City Council Direction - June 2021 Vendor Engagement and Support Vendor Transition Fund Flea Market Advisory Group Five-Acre, On-site Urban Market Support Berryessa Flea Market vendors through the redevelopment of the site Economic/Feasibility Studies 2 Vendor Engagement and Support • Direct stall-to-stall outreach • Text messaging • E-mail communication • Advisory Group check-ins • Online resource hub at sjeconomy.com/FleaMarketVendors 3 Vendor Engagement and Support Mission Asset Fund is a local nonprofit that helps low-income and immigrant communities with zero-interest loans, credit building, and financial education. Mission Asset Fund was engaged to provide these services along with direct outreach to the vendor community. Milestone Through February 2025 Outreach Events 65 Outreach Attendees 267 1:1 Technical Assistance 104 Group Technical Assistance 165 Loan...