Memorandum
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The memorandum outlines a recommendation for the San Jose City Council to adopt a resolution authorizing the City Manager to negotiate and execute a Services Agreement with the San Jose Downtown Association (SJDA) for marketing and business support services through June 30, 2026, with potential extensions through 2031. The agreement aims to enhance downtown vitality and support the city's economic strategy, including various initiatives and events to increase foot traffic and business engagement in downtown San Jose.
Key points
- The agreement with SJDA will provide marketing, business retention, event production, and promotional services.
- The total amount for the agreement is not to exceed $1,238,806 through June 30, 2026.
- The SJDA represents approximately 2,100 business and property owners.
- Key goals include enhancing downtown accessibility, maintaining business dialogue, and increasing revenue and parking activity.
- Recent accomplishments by SJDA include supporting new business openings and producing major events.
- The proposed services align with the FY 2025-2027 Economic Strategy Work Plan.
- The memorandum includes various program areas such as downtown parking, branding initiatives, and major events readiness.
Limitations
- The text contains unresolved placeholders and unfilled fields, such as specific dollar amounts for future amendments and budget references.
- The document does not specify the exact nature of the 'approved' status or any voting outcomes.
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