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Generated summaryAI-assisted
This memorandum provides a semi-annual update on Team San Jose (TSJ) to the Community and Economic Development Committee. It includes recommendations to accept a report on TSJ's unaudited performance measures for Fiscal Year 2022-2023, performance measures for Fiscal Year 2023-2024, and the annual sales and marketing plan for Fiscal Year 2023-2024. TSJ is a nonprofit organization managing various city-owned venues and is supported by a portion of the Transient Occupancy Tax collected from hotel visitors. The report highlights TSJ's performance metrics, recovery from the COVID-19 pandemic, and marketing strategies aimed at promoting San José as a destination. The City Auditor's Office will present an audit of TSJ's performance at a future meeting.
Key points
The memorandum is addressed to the Community and Economic Development Committee from Nanci Klein.
It discusses Team San Jose's performance measures and marketing plans for the fiscal years 2022-2023 and 2023-2024.
TSJ manages several city-owned venues and receives funding from the Transient Occupancy Tax.
The report indicates that TSJ exceeded five of six performance targets for FY 2022-2023.
TSJ aims to raise awareness of San José as a unique destination through an integrated marketing campaign.
An audit of TSJ's performance will be reported by the City Auditor's Office at a future meeting.
Generated for convenience from extracted text using AI. Review the official source document before relying on this summary.
Extracted text preview · 4,124 chars
CED AGENDA: 9/25/23 FILE: CC 23-202 ITEM: (d)1 TO: COMMUNITY AND ECONOMIC DEVELOPMENT COMMITTEE FROM: Nanci Klein SUBJECT: TEAM SAN JOSE SEMI-ANNUAL UPDATE DATE: September 12, 2023 Approved Date 9/15/23 RECOMMENDATION Accept a report on Team San Jose’s: a) Unaudited Performance Measures for Fiscal Year 2022-2023, b) Performance Measures for Fiscal Year 2023-2024, and c) Annual Sales and Marketing Plan for Fiscal Year 2023-2024. BACKGROUND Team San Jose (TSJ) is an innovative nonprofit organization unifying the San Jose Convention and Visitors Bureau (CVB), hotels, arts, labor, and venues to deliver a high-quality visitor experience. TSJ manages the San Jose McEnery Convention Center, South Hall, and four Cityowned theater venues including the California Theatre, Center for the Performing Arts, Montgomery Theater, and the San Jose Civic Auditorium. Pursuant to the San José municipal code, the City provides 4.5% of the collected 10% Transient Occupancy Tax (TOT) to TSJ to operate the City-owned convention and cultural facilities venues and manage the CVB. The TOT is collected from visitors to San José hotels. ANALYSIS Pursuant to the master agreement between the City and TSJ,...
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Generated summaryAI-assisted
This document provides an update from Team San Jose regarding the Convention and Event Development Committee (CEDC). It includes performance metrics for fiscal year 2022-2023, goals for fiscal year 2023-2024, and strategies for sales and marketing. Key highlights include occupancy rates, visitor spending estimates, and social media engagement statistics. The document outlines various marketing strategies, including paid media campaigns aimed at increasing hotel bookings and meeting inquiries.
Key points
Performance metrics for FY 22-23 include hotel occupancy at 62.8%, average daily rate of $158.45, and revenue per available room of $99.57.
Total newsletter subscribers reached 81,114, with significant growth in social media followers across various platforms.
Sales strategies for FY 23-24 focus on proactive sales and collaboration with hotel partners to enhance group bookings.
The document outlines a paid media plan aimed at increasing hotel room nights and revenue through targeted digital marketing.
Gross operating results for FY 22-23 were influenced by cancel fees and tax credits, with a projected revenue increase for FY 23-24.
Limitations
The document contains unresolved placeholders and missing information, such as specific dollar amounts for estimated direct visitor spending and future hotel room nights booked.
Some sections appear to be incomplete or lack detailed explanations, particularly in the agenda and performance results.
Generated for convenience from extracted text using AI. Review the official source document before relying on this summary.
Extracted text preview · 12,007 chars
TEAM SAN JOSE CEDC Update September 25th, 2023 Agenda ▪ ▪ ▪ ▪ ▪ ▪ FY 22-23 Performance Measures FY 22-23 Dashboard Metrics FY 23-24 Performance Goals Hotel Recovery and Travel Trends FY 22-23 Sales Strategy and Tactics Marketing & Communications – Strategy and Results ▪ Demand Trends ▪ Paid Media – Consumer/ Leisure ▪ Paid Media - Meetings ▪ Owned Media ▪ Earned Media FY 22-23 Performance Results FY 22-23 Dashboard Metrics Dashboard Metrics HOTEL INFO Occupancy Average Daily Rate Revenue Per Avail Room WEBSITE UNIQUE VISITORS FYTD FYTD YOY FYTD $ $ 62.8% 158.45 99.57 sanjose.org 1,590,306 17.0% FYTD YOY 8.3% 20.0% 30.0% TOTAL NEWSLETTER SUBSCRIBERS 81,114 SOCIAL MEDIA Facebook Likes Instagram Followers X (Twitter) Followers Pintrest Followers YouTube Subscribers LinkedIn Followers TikTok Followers 30,475 28,545 8,398 633 460 3,105 371 Sales Dashboard Future Citywides Booked Count Rooms Lead Generation Event Leads Entered Room Night Leads Entered FYTD 23 71,287 %FYOY 43.8% 17.5% FYTD 1,031 1,102,916 %FYOY 3.2% 17.3% FY 23-24 Performance Goals Non-Financial Performance Measure Assumptions Hotel Group Room Nights: First full fiscal year of fully-staffed sales team will continue to...
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Generated summaryAI-assisted
The document presents a report from Team San Jose regarding the Convention Center and Facility Performance Goals for Fiscal Year 2023-24. It includes estimated direct visitor spending, hotel room nights booked, theater occupancy, gross operating results, and customer satisfaction metrics. The report outlines overarching sales strategies, a paid media plan overview, and performance metrics for both consumer and meetings-focused media campaigns. It highlights significant increases in social media engagement and email campaign performance, as well as public relations achievements.
Key points
Estimated direct visitor spending for FY 2023-24 is $52,061,524.
Future hotel room nights booked citywide are projected at 112,000.
Theater occupancy and customer satisfaction metrics are reported at 91%.
The paid media plan aims to drive incremental hotel room nights and TOT revenue.
Total campaign impressions for meetings performance overview are 65,343,603.
Organic social media followers increased by 116% across all platforms.
PR highlights include 38 stories placed in publications with a reach of 30 million unique views.
Limitations
Specific dollar amounts for future hotel room nights booked and gross operating results are not provided.
Some metrics are marked as unaudited.
Unresolved placeholders and blank fields affect the completeness of the summary.
Generated for convenience from extracted text using AI. Review the official source document before relying on this summary.
Extracted text preview · 7,336 chars
TEAM SAN JOSE Community and Economic Development Committee September 25, 2023 Item (d)1 Presenters: Kerry Adams Hapner, Office of Economic Development and Cultural Affairs Team San Jose: John LaFortune, Ihab Sabry, Ben Roschke, Matthew Martinucci, and Laura Chmielewski Team San Jose Convention Center and Facility Performance Goals Fiscal Year 2023-24 FY 2023-24 Goal Estimated Direct Visitor Spending $ Future Hotel Room Nights Booked (Citywide) Theater Occupancy Gross Operating Results Customer Satisfaction * - Unaudited $ FY 2022-23 Actual* % Variance to Last FY Actual 52,061,524 6% 112,000 111,486 0% 91% 91% 0% 2,970,444 -48% 100% -5% 55,108,300 1,539,364 95% $ $ Overarching Sales Strategies • Primary focus on proactive sales for 24-month window (2023 – 2024) • “Mosaic Approach” to business solicitation, belief that most groups and events have good value if they are placed correctly • Extensive, integrated group marketing campaign to raise planner awareness of San Jose as a stand-alone NorCal destination (less emphasis on Bay Area) and generate RFPs • Working closely with hotel partners to align sales strategies for large groups with larger room block needs • Utilizing T&E and...